EGYPTIAN BREAD ·
Baladough
The bread every Egyptian table starts with. Soft, pocketed, and made to be torn and filled. Made in Egypt. Ready for your table.
GOOD FOOD HAS ROOTS. OURS START IN EGYPT.
Kartona & Co.
East-born.West-bound.
The food we grew up with.
The makers we believe in.
A place at every American table.
MADE IN EGYPT
✳
OPENED IN AMERICA
✳
OPENED IN AMERICA
FROM OUR SIDE OF THE WORLD. TO YOURS.من الشرق، على الغرب
MADE IN THE EAST OPENED IN AMERICA HANDLE WITH LOVE
A BOX. A BRIDGE. A BEGINNING.
It started with
a box from home.
كرتونة
kar·to·na
/kar-TOH-na/ · A cardboard box
Before the flight back, someone always packs a box. Bread, sweets, spices. A little too much of everything. Wrapped twice. Taped shut. Filled with love.
That’s a kartona. And that’s where our story begins.
We’re bringing the everyday food of the Middle East to kitchens across America. Starting with Egypt, and the makers who know it best. Staples, not souvenirs.
The story behind the boxStaples, not souvenirs✳East-born. West-bound.✳Sealed and filled with love✳Handle with care✳كرتونة✳Staples, not souvenirs✳East-born. West-bound.✳Sealed and filled with love✳Handle with care✳كرتونة✳
WHAT WE’RE UNPACKING
Good food. Real roots.
Each brand has its own story.
Every one belongs at the table.
EGYPTIAN RICE CAKES ·
A little more crunch.
Light, crunchy rice cakes from Cairo. Sweet or savory, and ready for the everyday. Our next chapter is on its way.
NEXT IN THE BOX
More from Egypt. Then more from the region. Always from there, never just inspired by it.
THE WAY FORWARDFrom their hands.
From their hands.
To your shelves.
To everyone’s table.
Kartona & Co. is where East feeds West. We connect food makers with a new market, without losing what makes their food worth sharing.
Egypt first. Roots always.
We begin with makers we know and food people actually eat. Going deep before we go wide.
One market. Done well.
Starting in South Florida with neighborhood grocers and restaurants. Building relationships and repeat buyers.
Everyday. For everyone.
Our ambition is a place in every kitchen in America. From the bread aisle to the snack shelf.